ADIDAS X SVD
WORLD CUP '82
CONCEPT DESIGN: RAUL F. BAYO
PRODUCT DESIGN: RAUL F. BAYO / ADIDAS
CONCEPT CAMPAIGN: SVD / QUERIDA
VIDEO CAMPAIGN: QUERIDA.SI
PHOTO CAMPAIGN: QUERIDA.SI
The sneaker pays homage to the 1982 World Cup. It includes a nod to the character Naranjito. That World Cup marked a new beginning, freedom, and an explosion of creativity for Spain after the dictatorship. The Sivasdescalzo team was very clear that they wanted to represent those values through young artists who identified with these ideas. We added a narrative touch and took charge of selecting the artists we believed would be the best fit.”