Front of House™ launches "PURPOSE," its new collection for the FW2023 season. Inspired by the Japanese concept of ikigai, which explores the essence of our purpose in life, this collection offers a wide range of garments crafted from premium materials and featuring a contemporary workwear style.

With “PURPOSE,” Front of House™ evolves once again, creating a new experience that remains deeply rooted in traditional workwear, embodying purpose and passion in each of its pieces.